The Marketing Blueprint: Lessons to Market & Sell Anything by Jules Marcoux

Author:Jules Marcoux [Marcoux, Jules]
Language: eng
Format: epub
Published: 2015-06-23T23:00:00+00:00

The thing about storytelling, and its power, is that it can be applied on a micro and macro level. It can be used as the marketer sees fit. Let me explain how it can be applied for each category:

Storytelling on a micro level is when it’s used for specific strategies. For instance, it could be for a specific marketing campaign, for a website, for a specific product, or for any marketing material that your brand puts out there.

One great example of storytelling, on a micro level, is an advert Google produced for their search engine. Google produced a short, 3-minute movie about a man in India telling his granddaughter about his dear childhood friend. The woman then uses Google’s search engine exclusively to find that friend, and arranges a meet up. By utilizing strong emotions, the purpose and power of the search engine is properly communicated. If you want to view this ad for yourself, search up “Google Search: Reunion”.

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